An IBM white paper from Enterprise Technology Management:
"Social Commerce is a new phenomenon that has taken the e-commerce world by storm. Unlike many technologies to emerge over the years, social commerce has had a rapid adoption. A few years ago, Facebook, Twitter, YouTube and LinkedIn were not common terms in our vocabulary. Few could have predicted how pervasive the social technologies have become not only online, but also in our daily lives.
Put simply, social commerce is the concept of word-of-mouth, applied to e-commerce.
This whitepaper will focus on the definition of Social Commerce, the benefits of social commerce to retailers, the different components and how IBM has enabled Social Commerce in WebSphere® Commerce Version 7.0."