Twitter Spam: 3 Ways Scammers are Filling Twitter With Junk

My op-ed at Mashable is up, "Twitter Spam: 3 Ways Scammers are Filling Twitter With Junk"

My first tech op-ed in 6 months! This correlates with our newborn girls sleeping through the night :) One of my hobbies had to give over these past six months.

Anyway, there were some minor edits to my piece, but one that I was sad that was taken out was my second poke at "joint venture marketing":

(Mashable post)
Do they even realize a joint venture is just a type of partnership a company might form with another company? That it isn’t a concept that deserves a whole category within marketing or corporate development? I was thinking of some equivalents to “joint venture marketing” in other fields. It would be like a chef trying to sell “deep fried cooking” or “charbroiled cooking” in an infomercial.

(original draft)
Do they even realize a joint venture is just a type of partnership a company might form with another company? That it isn’t a concept that deserves a whole category within marketing or corporate development? I was thinking of some equivalents to “joint venture marketing” in other fields. It would be like a chef trying to sell “deep fried cooking” or “charbroiled cooking” in an infomercial. Or claiming a “new” concept such as “foreplay sex.”

:)