Subway in NYC is implementing SMS ordering. Pretty Awesome. Great move for Subway to do this. Island Burgers in NYC should implement SMS ordering too along with a walkup pickup window.
On the West Coast, I hope In-N-Out Burger allows for SMS ordering. Buffalo Joe's in Chicago, Portillo's in Chicago, Potbelly's in Chicago, Fat Burger in LA,... Heck, why not every fast food joint?
New Year's resolution to drop 30 lbs? Forget it, I'm gaining 30 lbs. after this news :)
Anyway, more from Springwise on this new service:
"We've already written on two separate occasions about GoMobo and its service enabling food ordering via text message. Always happy to see a good idea spread, we were recently pleased to note that the company has signed on sandwich chain Subway for text ordering in New York City.
Users of Subway Now begin by entering their address online to find the Subway shop nearest them. They then create and save their favourite orders, each of which is assigned a number. To order by text message, they simply text the word "menu" to Subway's shortcode, and the service sends back a list of their favourites. They reply with the number they want, and Subway Now responds with a text confirmation and pickup time. All orders are paid via credit card information saved on the Subway Now site, so customers can skip the line entirely when they pick up their food, and the service itself is free..."