JUICY FRUIT... HOW NOT TO DO A CORPORATE BLOG
HatTip to TechCrunch and BW's Blogspotting. Wow. I'm embarrassed as a Chicago boy for Wrigley's attempt at a corporate marketing blog. Either they just threw this project at some clueless ad agency who thought they were being hip or some 60-year old graphic designer at their company who has never visited a blog until a few weeks ago. Who are they trying to target? Definitely not the teen market who are savvy and hardened to such cheesy campaigns? Must be the Geico cavemen.