GOOGLE STILL LEADS THE PACK... SEARCH ENGINE MARKET BROKEN DOWN
Not only did Google's earnings report kick butt last week, but take a look at the recent Nielsen/NetRatings report:
Share of the Search Engine Market
Yahoo!'s first-quarter profits doubled in the first quarter, jumping to $205 million from $101 million a year ago, as revenue zoomed 55% to $1.17 billion.
Powerful as the results were, Google's were even more impressive. Revenue doubled to $1.26 billion, and profit jumped to $369 million from $64 million a year ago. Much of this revenue growth came as a result of users clicking on the ads that appear on a search results page based on the keywords entered. Every time a user clicks on an ad, advertisers pay Google.
Google's shares soared on Friday, a day after the earnings were released, reaching the highest levels of their brief history. The shares of Yahoo! also finished the week with a gain, albeit a more modest one, after posting results on Tuesday. Its shares are below the recent highs reached in late 2004.
Google is the top search engine by a large margin, allowing it to attract more advertisers and collect more ad dollars. (full article)