"HIGH-TECH PUBLISHER TRIES 'BLOGOZINE'"

Article on Tony Perkins's effort to establish a 'blogozone'.

Also I'm sorry but I can't write or post much today since I'm busy with a few things. Maybe if I need a brain break I'll post something later. Have a nice day.

The quarterly magazine, scheduled to debut early next year, will draw heavily from material that has already appeared online at www.alwayson-network.com— a technology-focused blogging community that Perkins created after Red Herring's collapse.

About half the so-called "blogozine" will be devoted to the most provocative posts on his Web site, like a recent debate about whether a new computer video game re-creating the assassination of John Kennedy should be rated more obscene than online pornography.
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Jason Pontin, Red Herring's editor during the San Francisco-based magazine's heyday, is among the skeptics, although he still praises his former boss as "a very brilliant man, a beloved figure in Silicon Valley and an extraordinary self-promoter."

Pontin has serious doubts about whether the raw, openly biased observations that attract loyal followings to the online "blogosphere" will fare as well in the more circumspect realm of magazines, where full-time reporters routinely spend weeks researching stories and then submit their findings to rigorous fact checking.

"The blogosphere doesn't have the capacity to produce analytical, well-researched journalism," said Pontin, now editor in chief of Technology Review, the Massachusetts Institute of Technology's monthly magazine. "If you believe there are enough people interested in reading a magazine devoted to bunch of insiders writing with great jubilation about the importance of their own community, then Tony's approach could be quite effective."

Magazine industry expert Samir Husni says the odds are stacked against Perkins, citing the failed attempts of other popular Web sites that have tried to repackage their online content into magazines, such as Travelocity, Expedia and Slate.