About startups, technology and life in Silicon Valley
Friday, March 29, 2013
SAMSUNG CAMERA INSIGHT (Cannes Lions 2012)
CANNES, FILM, GOLD WINNER
Cheil Worldwide created a campaign for Samsung’s INsight that involved holding a special photography class for visually impaired children. The heartwarming ad shows the kids first interacting with the camera by touch, before taking an outdoor workshop to learn what makes an image worth capturing, even if you can’t see it.