Tuesday, May 17, 2011

Event with Eli Pariser, Former Executive Director of MoveOn.org and Author of "The Filter Bubble"

Our friend, Deborah, helps out The Good Business Network and has an upcoming event in San Francisco. Check it out!

The Good Business Network Presents: A Conversation with Eli Pariser

Right on the heels of his standout TED Talk, uber online organizer and former Executive Director of MoveOn.org Eli Pariser joins us to discuss his just-published book, THE FILTER BUBBLE: What the Internet Is Hiding from You.

His eye-opening account of how the hidden rise of personalization on the Internet is controlling – and limiting – the information we consume will make you think twice about everything you do online, from shopping on Zappos, to browsing the news, and how your organization does business.

Event Details
Date: Friday, May 20
Time: 8:00 am - 9:30 am
Location: Book Passage at the Ferry Building
1 Ferry Building
San Francisco, California 94111
RSVP: here

About Eli Pariser
Eli Pariser is the Board President, and former Executive Director, of the 5-million member organization MoveOn.org. A pioneer in online politics, Pariser is a Senior Fellow at the Roosevelt Institute and a co-founder of Avaaz.org, one of the world’s largest citizen organizations. His op-eds have appeared in the Washington Post, the Los Angeles Times and the Wall Street Journal. He grew up in Lincolnville, ME.

About THE FILTER BUBBLE: What the Internet Is Hiding from You
We rely on sites like Amazon, Netflix, and Pandora to make recommendations to us based on our personal tastes—if you liked this, you may enjoy that. These overt customizations, though, reflect only the first blush of a new era of online personalization. In the race to corner revenues on the Web, companies have begun using our past behaviors to filter not just products or ads but the content and news that we see.

In THE FILTER BUBBLE: What the Internet is Hiding from You, online organizer and MoveOn.org Board President Eli Pariser reveals how personalization works, how pervasive it is becoming, and its consequences for our modern world.

The defining battle for Internet giants, like Facebook, Google, Apple, and Microsoft, is to collect as much data about us as possible, while behind the scenes a burgeoning industry of data companies tracks our personal information to sell to advertisers.

As sites fine-tune the ability to personalize content to each individual, we will increasingly only receive news that is familiar, pleasant, and confirms our beliefs. Since the filters are invisible, we won’t know what is being hidden from us.

As he outlines the new era of online isolation, Pariser pulls back the curtain on the Internet giants that are imposing this new online reality and investigates the consequences of corporate power in the digital age.

In the end, Pariser shares the ways that citizens and corporations can take action to escape the isolation of our filter bubbles. He argues that it is not just possible but imperative that we change the course of personalization so that we continue to encounter information that sparks creativity, innovation and the democratic exchange of ideas.

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