Wednesday, October 27, 2010

GatherGreen Launches! The Green Groupon!

GatherGreen, which is a startup I advise, launched today. The nickname for it is the "green Groupon" but their description is much more informative and eloquent:

GatherGreen harnesses consumers' collective purchasing power to create a healthy and sustainable planet. Get irresistible offers from local green businesses.

This Los Angeles-based startup takes the craze of daily deal sites to an entirely new level, or what they call "a higher level". This "Groupon with a social conscience" gets you 50-90% off local merchants operating in green and sustainable ways, but also provides simple related actions to inspire you to take the initiative and be the change you want to see in the world. Anyone up for free organic and bio-dynamic wine tasting in Santa Monica? Go here and sign up!

A clip from their official press release:

It is no accident then that Los Angeles web company,, launches this week by featuring three Santa Monica businesses (Pourtal – wine tasting bar, Healthy Spot – green retail and services for dogs, and The Green Life – green retail with all sorts of wonderful green products for humans and pets alike). “Santa Monica is really ground zero as far as the environmental movement in LA – and even all of California – is concerned,” says Steve Sedlic, co-founder, “And we want not only to recognize Santa Monica for its contributions, but hold it up to the rest of the nation as an example of what can be accomplished by local forces who organize for the best interest of the community.”

For the next three weeks,’s entire homepage and related content will be devoted to showcasing businesses certified by the City of Santa Monica’s Green Business Certification Program. “These are truly inspiring local businesses, doing the right thing, sourcing from conscious suppliers, running their business to minimize environmental impact, and giving back to the community” pointed out Sedlic. “In form and function these businesses are things of beauty, they are model citizens, and they deserve to be recognized, celebrated, and receive the patronage of Santa Monica’s residents.”

Everyone who signs up (it’s free) to will receive regular email updates alerting them to the latest local green business featured on the site. Readers not only get to learn about what makes the business green and environmentally sustainable but will be exposed to simple actions they can take (whether sending a letter to a Congressional Representative or participating in a beach clean-up) in hopes of inspiring them to take the initiative and be the change they want to see in the world.’s approach and editorial style is full of wit and humor – adding levity to often weighty environmental issues and concerns in the style of Comedy Central’s Colbert Report or The Daily Show.

No comments: