Wednesday, October 21, 2009

'Gone Global' Campaign, Finally Some Marketing Dollars Spent

CNET covered Google's new ad campaign as they beef up their efforts into the enterprise market:

Google claims more than 2 million businesses and 20 million people have switched to Google Apps, a movement the company is touting through its expanding "Gone Google" marketing program.

Google's philosophy when it comes to marketing has been that "products sell themselves," so the company spends very little on marketing and advertising. Obviously to really enter the enterprise market they have to spend a fair amount of marketing money. It will be interesting to see how much they actually spend and whether they are willing to battle Microsoft and others with increased marketing expenditures.

Even for their consumer efforts, I believe Google could strengthen their position by allocating more resources to marketing. This is especially true for markets where they are not leading, such as China, Russia, Japan and Korea.

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