My op-ed is up at VentureBeat, "Want to be the next Google? Create enduring values"
Obviously, I'm not speaking to the build-to-flip entrepreneur, which can be a great experience for many people. If you want to dream big, you have to go through the exercise of defining your mission and core values. Writing a business plan helps a lot too. If you're just seeking for a quick exit, don't bother with a business plan and just focus on the product :)