GATHER HAS GOT IT GOINGON?

Adrian, our social interaction designer, just sent me a note to see the changes at Gather, a citizen journalism startup. I was suprised to find the site completely changed with a new emphasis on community elements and lot of features that look like GOINGON! What da? I knew they struggling to increase their user posts and activity since they send me email notices every week about some writing contest (hundred here and few hundred there), but I guess that route didn't work out.

So this change of positioning and the whole design of the site can only make me wonder if they visited our site, GoingOn. I'm willing to bet a few steak dinners on this one :)