Wednesday, May 24, 2006


Yes, I lot of my recent posts have been tooting about GoingOn or something related to our startup... can't help it since we're focused on our beta launch :) Well, our head developer and co-founder of Tekriti Software, our strategic partner, is tooting about GoingOn too :)

Why is GoingOn special?

Most of the projects that we do in Tekriti are special to me, as one of the selection criteria is their coolness and utility value. This criteria is one which is very important as it allows us to be very upbeat and excited about the stuff we do. But I will single out 2 projects currently for a special mention - GoingOn and PeopleAggregator.
As the text on the site says: “GoingOn is a growing network of corporate, media, nonprofit, and individual brand networks that share on a common weblog publishing and community management platform”

Few of the points, in no particular order, which makes the system special are:

* First complete meta-network: GoingOn is the first system which lets you create social networks on the fly. You can choose the name of the network, specify a URL, upload the logo and banner images, specify the network categories and tags, choose the layout in terms of number of columns, choose the color themes, etc. It also maintains a network directory, which is used to discover more networks of a particular interest. We provide a single sign-on to all the networks, where ‘Joining a Network’ is pretty straight-forward.

* Hosted social network, with a subscription model for paid networks: The business model for the platform revolves around hosting the social network for you. So, whether it’s a basic (free) network or one of the paid networks, GoingOn hosts the network for you - so that you don’t have to worry about maintaining it. If it’s a paid network, you just have to pay a monthly fee which depends upon the type of network you are creating.

* Micro-content creation using Structured Blogging as the default publishing platform: The content publishing platform not only lets you create blogs but other micro-content like Reviews, Events, Audio, Video... (full post)

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