SOCIAL MEDIA SPENDING HITTING $757 IN 2010?... AND MONKEYS FLY OUT OF MY BUTT
HatTip to Steve Rubel. Gotta love these figures:
Combined spending on blog, podcast and RSS advertising grew 198.4% to $20.4 million in 2005 and is expected to grow another 144.9% to $49.8 million this year. The study also says that podcast advertising is expected to become a larger market than blog ads by 2010. Some additional stats from PQ Media ...
* Blog advertising accounted for a whopping 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising (which they call user-generated online media - a phrase some don't like). This segment will comprise 39.7%, or $300.4 million, of the overall marketing spend on social media in 2010... (full post)
It's amusing how research analysts come up with these projections. Of course entrepreneurs, like me, love studies like this especially when they are fundraising. I'm sure every Web 2.0 company that comes across this and is fundraising will put some of these projections into their pitch documents, especially where advertising is their primary source of revenue. Thanks PQ Media! :)