"MYSPACE FOR THE OFFICE"... WELL, THEN WE'RE THE MYSPACE FOR COMPANIES

I'm a bit tired of the MySpace comparisons for the web 2.0 space, but I'm guilty of this a couple times so I can't really rip on this title. Anyway, Visible Path was called the "MySpace for the Office" in this BusinessWeek article, so they sort of took our thunder... well, not really.

Some of our team members call GoingOn the "MySpace for businesses" out of laziness at times, but we probably are closer to MySpace than Visible Path, which is a pure social networking play while we're an ugly mashup of various features like MySpace. We definitely don't compete with Visible Path because their focus is different. They are a contact management and lead generating platform while GoingOn Networks is focused on publishing and community building. Anyway, it will be interesting to see if Visible Path stays on its current course or if it takes the $17 million from its recent round and changes course... maybe towards us? :)