WEB 2.0 STARTUPS OF 2005... FIGHTING THROUGH THE NOISE IN 2006

Pete Cashmore has a good post that links to Dion Hinchcliffe’s "Best Web 2.0 Software of 2005?, and Webosphere's Web 2.0 applications and services map.

All these lists and diagrams reminded me of an underlying concern I had for GoingOn Networks over the past couple months. As we launch our product in 2006, there is so much noise in the Web 2.0 space, and for tech startups in general, how do you effectively market your product? Besides the basics of defining your primary target market and promoting the hell out of your product, how do you fight through all the noise that's been growing over the past few months? How do you avoid being distracted and focus on what is important and essential versus the hype? Just some passing thoughts...