RECOMMENDED READING FOR NEW ENTREPRENEURS... FROM WSJ'S STARTUP JOURNAL

Sarsh Needlemen, associate editor for The Wall Street Journal's StartupJournal, has a good list for entrepreneurs:

"Crossing the Chasm" By Geoffery A. Moore

"e-Boys: The First Inside Account of Venture Capitalists at Work" By Randall E. Stross

"Instinct: Tapping Your Entrepreneurial DNA to Achieve Business Goals" By Thomas L. Harrison with Mary H. Frakes

"The World is Flat: A Brief History of the Twenty-First Century" By Thomas L. Friedman

"Innovation and Entrepreneurship" By Peter F. Drucker

"The Art of the Start: Time-Tested, Battle-Hardened Guide for Anyone Starting Anything" By Guy Kawasaki