LARRY LESSIG DOES A BOOK PROMOTION IN 'SECOND LIFE'

This is interesting. Almost wrote "cool" but it really isn't. More geeky than cool.

As a well-known author and legal critic, Larry Lessig is used to talking to large crowds. But on Wednesday night, the Stanford Law School professor had an entirely new kind of public audience.

That's because Lessig made an appearance in the virtual world "Second Life" to promote his book "Free Culture" and to talk about what he considers to be the government's counterintuitive approach to copyright.

Taking the persona of an avatar--a digital representation of a person or character--designed to look like himself, Lessig found that talking about complex legal, social and technological issues in a 3D digital environment, where he could read questions and type out answers, gave him freedoms that no real-world appearance ever could. (full article)