THE SLOW TAIL: TIME LAG BETWEEN VISITING AND BUYING

Interesting research on consumer behavior. Long tail, slow tail... I'm sure there will be a "short tail" theory soon. Maybe even a "fuzzy tail" theory:)

Once users arrived at the sites from the search engines, orders came fast and furious: half of the conversions occurred within 28 minutes. These are the people who know they want to buy something, and they'll give you the order if you have a good e-commerce site and a reasonable offer.

Although 75% of the conversions occurred within 24 hours, the last quarter took much longer to arrive. Orders didn't reach the 90% mark until 12 days after users had clicked on the advertisement, and it took four weeks to reach 95%. Thus, the last 5% of orders happened more than four weeks after the initial click. (full post)