Thursday, September 22, 2005


HatTip to eMarketer. This is an interesting survey for AOL conducted by Digital Marketing Services Inc. It was fascinating to discover that almost half the people blog as a form of therapy. I guess blogging for some is a stress reliever, especially if you write about family and friends.

Blogging for me doesn't create stress, but definitely isn't a stress reliever since I get a few emails each week (why not just comment on the blog people?) attacking me on my political views and religious views. Hey, I throw it out there, so I expect some back:)

Subjects that U.S. Bloggers Write About

Although bloggers say they write about personal matters on their blogs, 43.9% of respondents said that they read other blogs to get a different perspective on the news. These findings are similar to a Harris Interactive survey from March 2005, which found that about 44% of US Internet users read political blogs, including 16% who read them less than once a month. And although most bloggers read other blogs, the AOL survey found that almost one-quarter of them do not.

Reasons to Read Other Blogs

About one-half of bloggers (48.7%) keep a blog because it serves as a form of therapy, and 40.8% say it helps them keep in touch with family and friends. Just 16.2% say they are interested in journalism, and 7.5% want to expose political information. Few see blogging as their ticket to fame.

Reasons to Keep a Blog

Bill Schreiner, Vice President, AOL Community, puts it in perspective: "In a way, blogs serve as oral history. When it comes to sharing blogs and reading other people's blogs, we like to connect with people, learn about their lives, and find common ground. There's no pressure to write about a particular subject or keep blogs maintained a certain way, and it's not necessarily a popularity contest."

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