PREVIEWSEEK... NEW SEARCH ENGINE, SILLY ARROGANCE

The founder, Chris Hong, has to take some serious lessons taking his foot out of his mouth. Sign-in required so I'm posting the whole thing.

Previewseek takes on Google

By Sam Varghese

August 4, 2005

UK firm Previewseek has launched a search engine of the same name which, it claims, will outdo Google.

Company chairman Chris Hong said the search engine was the first to "understand" the meaning of words - for example, differentiating between Java, the programming language, and Java, the island.

Mr Hong said the search engine provide results but also advise the user of other meanings for the words searched. The other meanings can be viewed if requested.

Previewseek was also more comprehensive, he maintained. "It visits all the major search engines on your behalf, so that you can be sure that you are not missing any result. We put the results back together and then we grade them according to our BehaveRank algorithm that continuously evolves based on user behaviour."

Additional features which Hong claimed put Previewseek ahead of Google were the ability to preview all the search results.

"It is also more helpful - regardless of what you are looking for, Previewseek automatically organises results based on related concepts or words to help you refine your search even further," Mr Hong said.

Previewseek could handle searches in a number of languages, including simplified and traditional Chinese, Russian and Hindi, he said.

Previewseek has a presence in the US and Hong Kong and claims to have more than 35 proprietary and patent pending technologies which were used to develop the search engine.