JOHN BATTELLE'S FM PUBLISHING GETS FUNDING

John Battelle's startup gets funding from a pretty good list of investors.

Battelle previously founded The Industry Standard, and prior to that was a co-founding editor of Wired magazine.

Omidyar Network led the round, with The New York Times Company and Mitchell Kapor, Andrew Anker, Mike Homer, and Tim O'Reilly also participating, in what Battelle crows is an "extraordinary" lineup.

The company is helping top-tier blogs with marketing. More is explained at Battelle's on-going blog about the company, and also here.

For what it's worth, Kapor and Omidyar Network were also backers of Dan Gillmor's company, Grassroots Media Inc, which publishes what is now called Bayosphere. (full post)