Tuesday, May 3, 2005

"TRADITIONAL MEDIA EAGERLY EYING BLOGS TO BOOST REVENUES"

Yeah, they need help. Decent article with mentions of OhMyNews and Six Apart:

Traditional media such as newspapers and radios are casting an increasingly covetous eye over the growing number of Internet blogs, hoping to cash in on a slice of the action.

With daily newspaper circulation in decline, the highly critical and at-times irreverent world of the personal online journal with its potential to attract millions of readers is looking more and more attractive.

Media mogul Rupert Murdoch even warned the American Society of Newspaper Editors last month that the owners of traditional media cannot afford to be complacent.

Young people "want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle," Murdoch said.

"Where four out of every five Americans in 1964 read a paper every day, today, only half do. Among just younger readers, the numbers are even worse.

"So unless we awaken to these changes, and adapt quickly, we will as an industry, be relegated to the status of also-rans, or worse, many of us will disappear altogether."

According to the US web consultants Perseus, blogs are increasing at an incredible rate. In 1999, just 23 blogs were thought to exist.

Now there are more than 31 million, and the figure is set to reach 53 million by the end of the year.
(full article)

Hmmm... I think there were more than 23 blogs in 1999 though. Pretty cool article by the Chicago Tribune's Julia Keller in 1999, "SHE HAS SEEN THE FUTURE AND IT IS -- WEBLOGS." I forgot where I came across this and I wanted to "HatTip" someone but I can't remember right now. Anyway, I wonder if Julia took hold of her foresight got involved in the blogosphere somehow?

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