READER SURVEY FOR BLOG ADVERTISING
Interesting survey from Henry Copeland, who heads Blogads. Some interesting bits:
Last year, we got 17,159 responses. This year, 30,079 blog readers responded.
Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.
The most interesting news comes in section 8. Aficionados of PR-speak will recognize these questions as benchmark tests to identify who is an opinion maker, a member of the ten percent of Americans who are believed to set the agenda and steer the opinions of the other 90%. To qualify as an official "influential," RoperASW, the leading firm consulting in the field, you have to answer 3 of those questions (excluding a petition) in the affirmative. Clearly the blogosphere is crawling with certified grade A opinion makers. (When we can get SurveyMonkey's filtering software to behave properly, we'll be able to tell you exactly how many.)
Also the survey shows 75.3% of the people read blogs for "News I can't find elsewhere" and 74.6% for "Better perspective." 39.3% were Democrats and 27.3% were Republican.