Thursday, February 24, 2005


Good article in The Washington Post about the state of the newspaper industry:

The venerable newspaper is in trouble. Under sustained assault from cable television, the Internet, all-news radio and lifestyles so cram-packed they leave little time for the daily paper, the industry is struggling to remake itself.

Papers are conducting exhaustive surveys to find out what readers want. They are launching new sections, beefing up Web sites and spinning off free community papers and commuter giveaways in hopes of widening their audience. They even are trying to change the very language of the industry, asking advertisers and investors to dwell less on "circulation" -- how many papers are sold -- and more on "readership," or the number of people exposed to a paper's journalism wherever it appears, in print, on the Web or over the air.
Frank A. Blethen, publisher of the Seattle Times, said his industry has some breathing room left. But not much.

"The baby boomers are going to continue to drive print [sales] for some time," he said. "The problem we have are the . . . 18- to 35-year-olds. They're not replacing the baby boomers."

Others are more blunt, if hyperbolic.

"Print is dead," Sports Illustrated President John Squires told a room full of newspaper and magazine circulation executives at a conference in Toronto in November. His advice? "Get over it," meaning publishers should stop trying to save their ink-on-paper product and focus on electronic delivery of their journalism. (full article)

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