DELL CEO KEVIN ROLLINS CALLS IPOD A "FAD"

Not firing a shot across the bow, but aiming for the galley Kevin Rollins dismisses the iPod as a "fad":

"It's interesting the iPod has been out for three years and it's only this past year it's become a raging success," said Rollins, who is also Dell's president. "Well, those things that become fads rage, and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman--a rage, everyone had to have one. Well, you don't hear about the Walkman anymore. I believe that one-product wonders come and go. You have to have sustainable business models, sustainable strategy."

Strategic statement to knock on Apple? Yeah, definitely since Dell is competing directly in the same space. It is wise to tell Apple publicly "bring it on!"? Not sure if this was the best move. His words will be all over Apple HQ's walls.

I don't agree with Rollins on the iPod "fad." If it's a fad, then it will be a long fad for at least the next several years.