ANOTHER SOCIAL NETWORK... THEFACEBOOK.COM

I guess you younger readers know about this one. I never heard of it until now, but a great idea by these students. I just wonder how most of these online social networks are going to create a sustainable business model. At least this one gets to the core of what most of these social networks are, which is an interactive yellow pages:

For those who assume that (A) the Internet has become the world's most effective way to waste time and that (B) college students now are probably having more fun than when you were there, consider the reigning college obsession, a phenomenon so hot that The Daily Princetonian editorialized that it's "possibly the biggest word-of-mouth trend to hit campus since St. Ives Medicated Apricot Scrub found its way into the women's bathrooms."

That would be Thefacebook.com, a Web site that began 10 months ago with five Harvard students and is now the most popular way to either network or waste time for a million college students at around 300 colleges, from Yale to the University of the Pacific.