MICRSOFT LAUNCHING NEW SEARCH ENGINE TECHNOLOGY... SHOT ACROSS GOOGLE'S BOW

Microsoft knocking on Google's door. Has anyone ever stopped them from dominating a market? Apple? Netscape? Hmmm... Sony, but how long will PS2 stay on top? Google?

Microsoft to launch new search engine technology
Web users will be able to test-drive Microsoft's latest search efforts starting Thursday

IDG News Service
By Scarlet Pruitt
November 10, 2004

Microsoft Corp. is set to unleash its much-anticipated search technology on Thursday, as it ramps up efforts to take on market leader Google Inc.

The new search engine will go live on the company's MSN Web site, a representative for the company said.

The software giant has made clear its plans to conquer the lucrative search market, teasing industry watchers with Web and desktop search previews. In June, Microsoft upgraded its MSN Search site and it has been posting new search technology prototypes at its testing site http://sandbox.msn.com. Meanwhile, company executives have stated their intentions to take Google to the mat. (full article)