CREATIVE ON THE HEELS OF APPLE
The battle for MP3/online music market heats up as Creative plans to spend $100 million in marketing muscle. If you're a PC/game user for a while, you might be familiar with their Sound Blaster product that made the mark for this Singapore-based company.
Creative already has 10% of the global MP3 market trailing Apple's 17% share. They are heating up a market where electronic giants have already begun their pushes to grab the lead. Sony and Samsung are heavily eyeing the market along with smaller players, such as Rio.