Tuesday, September 14, 2004

COLLEGE SPORTS TV... HMMMMM

College football, college basketball,... 24 hours? I guess this should work. Not a niche market with all those college sports fans and loyal students. Probably the difficulty would lie in deciding which sports to focus on and which schools would draw the largest audience without turning away viewers. Anyway, from PE Week Wire:

College Sports Television (CSTV), a New York-based operator of a 24-hour cable television network devoted to college sports, has received $25 million in new private equity funding. Soros Private Equity led the deal, and was joined by veteran sports executive Dave Checketts. Checketts will become co-chairman of CSTV, and also will oversee Mountain West TV, a new regional sports network being launched by CSTV and the Mountain West Conference. Checketts also has sold SportsWest Communications, a Salt Lake City-based syndicated college sports broadcaster, to CSTV for an undisclosed amount.

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