VIRAL MARKETING GAINS RESPECT IN MAINSTREAM

"Viral Ads Gain Respect as Marketing Tool" from ABC News. Interesting also that the reporter, Adrienne Mand, did not cite Tim Draper and Steve Jurvetson as the creators of this trend. Draper originally came up with the phrase and idea, while Jurvetson was an active evangelist. These two storied venture capitalists had such investments hits as Hotmail (acquired by Microsoft), Four11 (acquired by Yahoo!), and Overture. I guess they are not known by some in the mainstream press.